I don’t know where and when the term “2u” came from but it seems that this term is widely used by a lot of companies in Malaysia. This is quite apparent in websites.
First, we have Maybank2u.com

And leno2u.com, a local fashion company.

then we have international company in Malaysia adopting the website DXN2u.com.

And now, it has hit the smaller industry i.e. the money lending industry!

Related Link:
xes.cx – MU

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