Smarties

Recently, my former classmate Mindy sent me videos of Smarties chocolate advertisements done by her agency.

LOL. Those tubes were so scared till they shat smarties off their arse. Yes, the videos were on national tv!
I’m sure everyone here tried Smarties before. When I was younger, I used to play with it’s tube (Smarties were packed in a tube). I would turn it into a cannon by whacking the tube to force its plastic cap to fly off.
But now, Nestle has replaced the old packaging with a Hexatube packaging.
Anyway, here are some interesting facts that I gathered from wikipedia.

  • Nestlé uses cochineal, a derivative of the Cochineal beetle, to dye red Smarties, [1] and are therefore not kosher or vegetarian. (!!! Smarties uses insects???)
  • In Canada, Smarties are traditionally all the same chocolate flavour inside, although recent marketing trials have included boxes of flavoured candy. Some flavours include Sundae and Orange. Smarties in Canada are usually sold in either a plastic bag or an oblong cardboard box.
  • Blue Smarties – Replaced in 2006 with white by Nestle UK due to the removal of all artificial colours from Smarties. As there is no naturally blue food colour, they could no longer be produced under the new policy (blue Smarties continue to be manufactured by Nestle Canada however).
  • In February 2005, it was announced that the traditional cylindrical tube was to be replaced with a new six-sided “Hexatube” packaging in the summer. Nestlé have stated that the redesign is in order to keep the brand interesting and fresh to children; the new packaging is also lighter and more compact. The last 100 tubes to leave the factory in York have a certificate inside them.
    The replacement of Smarties’ packaging wasnt well received by the older crowd. This was evident from the comments @ http://news.bbc.co.uk/2/hi/business/4276553.stm. Here are some extracts of the comments.
    Quite simply the worst catastrophe to befall modern man. Don’t do it, Smarties!!
    Helen, UK
    This is a disaster. Traditional Smartie tubes are a wonderful charity fund-raising aid. We have used the Smartie-tube challenge to raise thousands of pounds in our local community. You give people a free tube of Smarties, which are theirs to eat, but ask them to return the tubes full of 20p pieces. This is an effective and easy way of raising money for charity. Shame on you Nestle Rowntree for removing this opportunity.
    David, UK
    (Interesting!)
    The best bit about the old tube with the plastic end was always when the tube was empty. You eat the Smarties with relish (the orange ones last of course!), then put the top back on the tube, rest it on a surface, and bang the edge of your hand down hard about half way along the tube, to see how far you can fire the plastic top.
    That really was always one of the best bits of Smarties, and in fact in my thirties I still do it!
    The children of the future will miss out on a great entertaining activity.
    Mrs Mayo, UK
    I’ve spent the last 32 years building a two storey house for my family entirely out of Smarties tubes, using the lids as flooring, paving stones and a driveway. I estimated to be finished by 2008, but if the hexagons come in, I’m going to have to redo the whole roof.
    Ron Johnson, UK

    • 16 thoughts on “Smarties”

    12. I oso want to be the first..the first to say zomg altho` I dunno what it means :S
      may be Rych can offer money, then when xes or bimbo wanna post they will contact you

      Reply

    14. shit, the best part is the lid! always fight for the colour i liked (dark green and orange, i don’t like) with my brother and then check to see what letter or alphabet i got on the other side of the lid.
      boo the new Smarties boxes!

      Reply

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